Tag: Industry
79 posts tagged Industry.
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The AI apocalypse narrative arrived exactly when the hype needed it
Games, tech & business 14 Sept 2026AI extinction panic arrived right after Astra and Fable 5.1 failed to change much. Convenient timing for frontier labs now calling for a slowdown.
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Sony finally got Kojima back to espionage, then cancelled it while its first-party strategy falls apart
Games, tech & business 12 Sept 2026Sony cancelled Kojima’s Physint, rebooted Horizon’s live-service project and poured hundreds of millions into Wolverine. What exactly is the strategy?
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Meta's very bad 2026 (so far)
Games, tech & business 9 Sept 2026Meta is burning through 2026 with a $17bn child-addiction settlement, privacy backlash, dead metaverse dreams and an absurd $145bn AI bill.
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Nexon Q2 2026: ARC Raiders was a hit, therefore everything is replicable
Games, tech & business 23 Aug 2026Nexon says ARC Raiders is a “replicable strategy”. Given the huge pop, rapid decline and familiar monetisation cycle, perhaps it actually is.
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Heatwaves, droughts, dying crops, wildfires. Big Tech: more AI data centres, please
Games, tech & business 19 Aug 2026Record heatwaves, droughts and wildfires are already hammering Europe while Big Tech keeps demanding vastly more power, water and infrastructure for AI data centres.
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Amazon Games couldn't even hand in somebody else's MMO homework
Games, tech & business 12 Aug 2026Lost Ark and Throne and Liberty are being handed back as Amazon Games dismantles an MMO business built on huge spending and poor decisions.
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Everybody gets an autonomous hacking AI! The trillion-dollar PR arms race
Games, tech & business 9 Aug 2026Everybody gets an autonomous hacking AI as OpenAI, Anthropic and Meta turn cyber incidents, bad containment and model hype into another PR arms race.
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GenAI hyperscalers’ Q2 reports prove one thing: spending must go up
Games, tech & business 31 Jul 2026The Q2 2026 hyperscaler reports proved one thing with remarkable consistency: whatever these companies thought GenAI would cost, the answer is always several billion more.
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Tripwire monetised itself into a dead end
Games, tech & business 28 Jul 2026Tripwire built Killing Floor 3 around season passes, abandoned KF2, and trapped itself supporting a live-service sequel almost nobody plays.
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Masayoshi Son is the premium GenAI clown
Games, tech & business 25 Jul 2026Masayoshi Son, GenAI’s premium clown, missed Amazon, sold Nvidia, tried to sell Arm and now bets $64.6bn on OpenAI while calling bubble fears blasphemy.
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The public benefit corporation that did ‘nothing wrong’ is paying $1.5 billion for ‘nothing wrong’
Games, tech & business 22 Jul 2026Anthropic has finally been ordered to fund its full $1.5 billion copyright settlement. The self-appointed responsible adult of AI still admits no wrongdoing, despite knowingly downloading millions of pirated books and keeping them anyway.
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The Americans finally woke up from the SpaceXAI fever dream
Games, tech & business 21 Jul 2026SpaceXAI’s $2.68 trillion fever dream crashes back to Earth, exposing Wall Street hype, Musk worship, AI losses and a queue of diamond-handed bagholders.
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Bandai Namco with another flopper from a guaranteed IP
Games, tech & business 15 Jul 2026Following the Code Vein 2 disaster, Bandai Namco fumbles another easy win. Sword Art Online: Echoes of Aincrad features empty open worlds and exhausting, rigid gameplay.
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Tokenmaxxing was the quickest reality check for out-of-touch corporate execs
Games, tech & business 7 Jul 2026Tech giants gamified burning millions of dollars on AI compute just to fake productivity. Here is a look at the absolute stupidity of the tokenmaxxing trend.
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The long overdue death of Destiny 2
Games, tech & business 25 May 2026Sony is officially pulling the plug on Destiny 2. Between a massive $765 million write-off, clueless developers, and a delusional playerbase, Bungie had this coming.
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The biggest idiot of the AI bubble
Games, tech & business 20 May 2026Microsoft is burning $100 billion to boil the planet and keep OpenAI running. The great AI grift continues as top-line revenue is just recycled Azure credits.
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Sony just dropped a 765 million Bungie bomb and pivoted to AI
Games, tech & business 9 May 2026Jim Ryan bought Bungie for $3.6 billion and bailed. Now Sony is eating a massive impairment loss while pushing generative AI to distract angry investors.
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Meta’s $2 billion Manus panic-buy implodes
Games, tech & business 30 Apr 2026Mark Zuckerberg tried to paste over his failing AI roadmap by buying a dime-a-dozen API wrapper for $2 billion. Then China completely vapourised the deal.
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Toei Games and the Ticking Clock on Bandai Namco
Games, tech & business 24 Apr 2026Toei has announced their own games division. Bandai Namco is now officially on borrowed time, using Xenoverse 3 to mask a dangerously thin pipeline.
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The Jim Ryan era was the worst thing that happened to PlayStation
Games, tech & business 22 Apr 2026Jim Ryan squeezed gamers for every penny while greenlighting endless live-service failures. Lets look at how his spreadsheet mentality set the industry back a decade.
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What's Copilot? Even Microsoft can't tell you
Games, tech & business 17 Apr 2026Microsoft is pushing desperate Copilot ads on Reddit while scrubbing the brand from Windows apps. Why is this enterprise AI legally an entertainment toy?
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Zuckerberg and his GenAI clown show
Games, tech & business 12 Apr 2026Zuck blew $14 billion on a tech bro to build Meta's Muse Spark LLM. It is a hilariously pathetic closed-source bot that copies OpenAI and bombs basic logic.
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XLGAMES: How the mighty have fallen
Games, tech & business 10 Apr 2026XLGAMES went from MMO innovators to shutting down a desperate asset flip after just three weeks. Discover why this pathetic cash grab spells absolute disaster for ArcheAge Chronicles.
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Anthropic accidentally open-sourced Claude Code and immediately called the lawyers
Games, tech & business 7 Apr 2026Anthropic accidentally leaked their Claude Code sourcemap and panicked with thousands of DMCA takedowns. Unpacking the hilarious hypocrisy of the "ethical" AI lab.
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Bluesky's ultimate unforced tech own-goal
Games, tech & business 3 Apr 2026Bluesky alienated its entire anti-AI user base by forcing the GenAI app Attie into the ecosystem. A scathing breakdown of Jay Graber's out-of-touch tech disaster.
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Sega is running its company like a 2010s corporation and wondering why its games aren't selling
Games, tech & business 30 Mar 2026Sega is wondering why their highly reviewed games are not selling. Between £60 AA Persona reskins, Denuvo delusions, and burning almost $800 million on a dead Angry Birds fad, here is exactly why their out-of-touch boardroom greed is finally failing.
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Microsoft's $1.4 trillion AI hallucination
Games, tech & business 29 Mar 2026Satya Nadella has vapourised 1.4 trillion dollars of Microsoft's market cap. He is incinerating Azure profits on AI e-waste. Read the brutal truth behind the stock crash.
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AI First, Reality Last: Microsoft Antitrust Case
Games, tech & business 27 Feb 2026Microsoft is facing massive global antitrust raids, daily EU fines under the DMA, and a £2.1 billion UK lawsuit over cloud tying and Copilot bundling.
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The tech industry is in frantic GenAI PR control
Games, tech & business 19 Feb 2026A new verified study of 6,000 executives proves Generative AI offers near-zero productivity benefits. Read why the tech industry is in frantic PR damage control.
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The Phantom Audience Fallacy: How Ghost of Yōtei Stalled the IP
Games, tech & business 15 Feb 2026Why has Ghost of Yōtei stalled at 3.3 million sales? Sony’s refusal to announce a 5 million milestone in their Feb 2026 Q3 report confirms the drop-off. I take a look at how chasing the 'Phantom Audience', the Erika Ishii controversy and shallow writing alienated the core demographic. A breakdown of the ROI trap and how Sucker Punch damaged the IP's future for a quick profit.
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Bungie's upcoming Marathon is walking off a Cliff
Games, tech & business 12 Feb 2026With ARC Raiders dominating the extraction shooter genre, Bungie's upcoming Marathon faces an impossible battle. The £35 price tag, poor timing, and abstract design spell disaster for Sony's investment.
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The Hollowing of Bandai Namco
Games, tech & business 10 Feb 2026Bandai Namco looks successful on paper, but the Code Vein 2 flop and Blue Protocol disaster tell a different story. With FromSoftware going independent and Shueisha building its own gaming division, Bandai’s future is going dinosaur.
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Nvidia’s $100bn OpenAI "investment" was always a bad joke
Games, tech & business 1 Feb 2026Nvidia is finally walking back that ridiculous $100 billion OpenAI investment. It was always a transparent attempt to pump the stock, but now the reality of the AI bubble has hit. Jensen Huang knows better than to throw cash into a money pit, yet the other tech giants are still blindly doubling down on the hype.
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AI First, Reality Last: Case Bank of America
Games, tech & business 29 Jan 2026Leaked emails reveal Bank of America bought massive amounts of Nvidia AI hardware with zero plan on how to use it. Lets look at the "Formula 1" fiasco and the funny reality of corporate AI shelfware.
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Infu5.2d: A Nuanced Deep Dive into the Tapestry of My 100% Organic Human Thoughts
Games, tech & business 5 Jan 2026I (100% organic human), take a look at the peak of 2025's SOTA LLMs writing capabilities.
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The Spicy EU AI Law: Why Publishers Are Scrambling Before August 2026
Games, tech & business 2 Jan 2026Noticed the sudden wave of bots defending GenAI in your favourite game subs? You aren't imagining things. The industry is in full damage control mode because of one specific date: August 2, 2026. This is the Doomsday deadline for the EU AI Act, a law that turns hidden GenAI from a cost-saving trick into a massive legal liability. From Tim Sweeney’s desperate astroturfing to EA’s internal panic, here is the full deep dive into why gaming CEOs are terrified of the inevitable "AI Slop" warning label, and why they are spending millions to gaslight you before it hits.
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AI First, Reality Last: Case Warhorse Studios & Level 5
Games, tech & business 27 Dec 2025Daniel Vávra thinks coding is sewing; Level-5 thinks plagiarism is a knife. These delusional Execs are betting the house on GenAI efficiency, but they're ignoring basic market economics. Let's take a look at their "Efficiency" delusions.
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What on earth happened to the price of mackerel?
Games, tech & business 23 Dec 2025That sudden price hike at Tesco marks the end of an era. Lets look at how 15 years of government incompetence, the farmed salmon racket, and the Faroe Islands destroyed the UK's last affordable superfood.
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Dispatch: A prime example in weaponising parasocial relationships to guarantee sales
Games, tech & business 20 Dec 2025The new 'indie' hit Dispatch has sold millions but the marketing behind it feels cynical rather than creative. I look at how the casting of Critical Role and massive streamers weaponises parasocial relationships to guarantee sales, and why the developers claiming it was a 'surprise' is just dishonest.
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AI First, Reality Last: Case Microsoft
Games, tech & business 19 Dec 2025Microsoft’s 2025 has been a complete GenAI clownshow. From force-installing Copilot on LG TVs to lowering internal sales quotas while burning $35 billion a quarter, here is why Nadella’s 'AI First' strategy is officially off the rails.
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Oracle and the lack of Foresight
Games, tech & business 17 Dec 2025My prediction on Oracle being the GenAI bagholder was spot on. Breaking down the 15% stock crash, the desperate Agentic AI pivot, and why the $300bn OpenAI gamble leaves Larry Ellison holding the bill.
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Manufacturing the Safe Bet: The Real Cost of Expedition 33
Games, tech & business 14 Dec 2025The Game Awards 2025 proved the industry values optics over art. A look at the Expedition 33 AA saviour lie, the hypocrisy of the sweep, and the cost of prioritising risk-averse prestige.
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JRPG Tourists and the Whitewashing of a Genre: The Expedition 33 Problem
Games, tech & business 12 Dec 2025Watching the media froth over Clair Obscur: Expedition 33 is embarrassing. They are treating a derivative cover band like it saved the genre. This is the gentrification of the JRPG for critics who are too ashamed to play actual Japanese games. From the Shadow Hearts thefts to the blatant NieR cosplay, here is why this award sweep is pure industry whitewashing and why I am not drinking the Kool-Aid.
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Hey, remember when Anthropic tried to make Claude a blogger?
Games, tech & business 10 Dec 2025Remember "Claude Explains"? Anthropic's pretentious attempt to make their LLM a blogger lasted less than a week. Lets look at how they nuked the project the same week Reddit sued them for aggressive scraping.
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The "Warm Shell" Crisis: GenAI Burning the Planet for Porn, Slop and Theft
Games, tech & business 6 Dec 2025Physics has finally hit the GenAI hype train. Microsoft has confirmed a "warm shell" shortage, leaving billions of dollars in chips gathering dust in warehouses. But the real cost isn't lost corporate profits; it is a "vampire grid" reviving coal plants, UK housing projects blocked by data centres, and drinking water wasted to cool deepfake generators. The digital bubble has hit a physical wall.
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Non-Crucial: Micron Kills Consumer Brand to Feed the GenAI Grift
Games, tech & business 4 Dec 2025Micron is officially winding down the Crucial brand to chase the GenAI gold rush. Here is why this pivot is a manufacturing disaster for consumers, forcing us to pay an 'AI Tax' on hardware while the industry doubles down on a bursting bubble.
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Amazon and Yutaka: Censoring Honest Feedback
Games, tech & business 1 Dec 2025Amazon scrubbed my detailed, honest reviews of Yutaka products the moment they gained traction. It turns out big vendors can abuse the reporting system to wipe valid 2-3 star feedback and manipulate their ratings.
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Zuck Cheats on Jensen: The Silicon Valley Herd Just Decided Nvidia is Optional
Games, tech & business 25 Nov 2025The news that Meta is planning to buy Google’s AI chips is the signal that the NVIDIA infinite growth narrative is dead. Here is the breakdown of why the whales like OpenAI and Meta are ditching Nvidia for Google TPUs and custom silicon, and why the AI bubble is about to leave Larry Ellison holding the bag in 2026 - 2027.
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The Dangerous "Nvidia Made Record Q3, AI Bubble Fears Over" Narrative
Games, tech & business 20 Nov 2025Nvidia's latest earnings report has sparked a dishonest new narrative: that the AI bubble fears were unfounded. This ignores the reality of how enterprise hardware buying actually works. We are looking at a receipt for panic-buying that happened in late 2024, not proof of sustainable demand today. The numbers are massive, but they are fueled by a closed loop of cloud credits and vendor financing, not organic profit.
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Halo: 'Four Years and Minimal Content' Infinite
Games, tech & business 13 Nov 2025And another one's gone. Microsoft's grand "10-year plan" for the Halo Infinite live service has officially collapsed after just four. So much for a forever game.
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The absolute Brainrot-state of an average GenAI subreddit Part 2
Games, tech & business 8 Nov 2025The OpenAI lawsuits are a beautiful thing to watch. A half-trillion-dollar company built on mass copyright theft is finally getting its day in court, and it's a complete clown show of deleted evidence and pathetic excuses. But if you want to see the real brain-rot, you have to venture into the digital asylum of the GenAI subreddits. It's here, amongst the true believers, that the defence of corporate piracy becomes a holy crusade, fueled by some of the most stunningly stupid logic known to man.
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Amazon's 14k mass layoff and New World MMO cease development
Games, tech & business 29 Oct 2025Amazon's massive layoffs hit its gaming division, ending the failed MMO New World. Lets unpack the corporate genius of firing your team to 'focus on AI', starting with Jeff Bezos's hilariously aged victory tweet.
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Nadella's $96.5M Paycheck: A Reward for Layoffs, Price Hikes, and War Contracts
Games, tech & business 24 Oct 2025The blueprint for securing a $96.5 million paycheck at Microsoft in 2025 seems simple enough. First, you hike prices on key services like Microsoft 365. Then, you fire over 15,000 employees in waves throughout the year. Finally, you take money from the Israeli military for AI contracts. Satya Nadella’s record compensation proves that this cynical playbook delivers exactly the results the board wants to see.
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RIP Tomonobu Itagaki, an Uncompromising Architech of Gaming
Games, tech & business 19 Oct 2025A personal tribute to Tomonobu Itagaki, the uncompromising founder of Team Ninja. Remembering the man who created Ninja Gaiden, defined masocore, and made Western game reviewers lose their minds over Dead or Alive.
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The absolute Brainrot-state of an average GenAI subreddit
Games, tech & business 16 Oct 2025The online discourse surrounding GenAI, copyright, and IP theft is a cesspit of flawed logic. A recent Reddit thread about Japan's request for OpenAI to stop training on its anime and manga provides a perfect case study. This post dismantles the most common braindead arguments, from the deliberate misreading of Japanese copyright law to the cowardly 'China will do it anyway' excuse, exposing the brainrot at the heart of the average GenAI defender's mindset.
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UK OSA: Already More Harm than Good
Games, tech & business 10 Oct 2025The Online Safety Act's first victims are in. The recent Discord breach, leaking 70,000 government IDs collected for age verification, isn't a bug in the system...it's a feature. This predictable disaster is exactly what security experts warned about, and it's just the tip of the iceberg of harms this legislation is actively causing UK citizens, from geoblocking to the slow death of the free web.
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LLMs: The Digital Parasites & The Gluttons
Games, tech & business 5 Oct 2025Ever wondered who the biggest parasite in the AI world is? It's not OpenAI. A new report exposes how Anthropic's parasitic behaviour is draining the web, while Meta's strip-mining tactics consume it. A look at the data and the grim future it predicts for online creators.
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From Layoffs to Price Hikes: Microsoft's Master Plan
Games, tech & business 2 Oct 2025Microsoft's solution after firing thousands to 'cut costs'? Making you pay more. Let's take a look at the new Game Pass price hike, the blatant cash grab, and the transparently lazy justification behind it.
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The Problems with EA's $55 Billion Buyout
Games, tech & business 30 Sept 2025So, Electronic Arts is being taken private in a record $55 billion deal, and I'll say it now: this is a catastrophe for players and developers. Forget the corporate PR; this leveraged buyout saddles EA with $20 billion in debt and puts it in the hands of owners who care about one thing: profit. This is a breakdown of every single thing wrong with this deal.
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Microsoft's Gaming Copilot
Games, tech & business 20 Sept 2025Another unwanted Windows feature, another process to kill in Task Manager. Microsoft's latest attempt to shove AI where it doesn't belong is the Gaming Copilot. So, what is this "gaming sidekick" even for? Let's take a look at the solution to a problem that never existed.
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What's Going On with The Sims 4's New Expansion Monetisation?
Games, tech & business 13 Sept 2025Confused by the constant stream of expensive Sims 4 DLC? So am I. EA is releasing another full-priced £35 expansion less than three months after the last one. Here's a quick look at their new, aggressive monetisation plan and why it's a worrying sign for the franchise.
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Capcom's President on MH:Wilds tanked sales
Games, tech & business 11 Sept 2025After a record-breaking launch, Monster Hunter Wilds' player base collapsed. Now, Capcom's president is blaming... the PS5's price tag. Sound familiar?
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OpenAI's Paper on Hallucinations
Games, tech & business 8 Sept 2025OpenAI's newest research paper on how and why LLMs hallucinates.
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Anthropic's $1.5 billion settlement
Games, tech & business 7 Sept 2025Anthropic, the 'ethical' B Corp, just settled a lawsuit for $1.5 billion after being caught pirating books to train its Claude LLM. So much for being the good guys.
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Money Hunter: Capcom's Wild Monetisation
Games, tech & business 23 Aug 2025Capcom says they're "disappointed" with Monster Hunter Wilds' sales, despite selling 10 million copies. Their disappointment was never about the game sales...it's about their ridiculously aggressive microtransactions. Lets take a look at this insanity.
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FF14: A Decade of Underinvestment - Square Enix's latest Financial Report
Games, tech & business 21 Aug 2025Lets dissect why FF14 has performed poorly in Square Enix's latest financial report Q1 26.
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MHWilds: Too little, too late
Games, tech & business 17 Aug 2025Is the latest Monster Hunter Wilds update enough to save the game? The numbers from the Steam player count say no. Despite a new endgame grind and a 20% off sale in August 2025, Capcom's response to the disastrous PC performance and shallow gameplay is too little, too late.
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1 week of GPT5
Games, tech & business 14 Aug 2025One week after its release, GPT-5 has sparked more backlash than excitement. Hyped as a leap forward, it instead delivered small coding and enterprise tweaks, recycled marketing claims, and the same core limitations.
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DOOM: The Dark Ages of Pricing
Games, tech & business 2 Aug 2025Out of the pure goodness of their hearts, Microsoft has put their £70 blockbuster on sale after just two months. I checked the Steam stats to see how this "generous" QuakeCon celebration is going for Doom: The Dark Ages.
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Wow, Capcom is so generous with MHWilds!
Games, tech & business 31 Jul 2025Ever wondered what it takes for a multi-billion dollar company like Capcom to finally notice their flagship game is a complete dumpster fire? It's not the abysmal PC performance, the "Overwhelmingly Negative" Steam reviews, or even a biblical 98% drop in players for Monster Hunter Wilds. No, it took a quarterly sales report so catastrophic it couldn't be ignored. Now, after months of silence, they're suddenly rushing out an "early" update and pretending it's a generous gift for the fans. Don't buy the PR spin. Lets take a look into the hard data, the cynical marketing, and the blatant gaslighting behind Capcom's bungled response to the Monster Hunter Wilds backlash.
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The UK's race to the bottom
Games, tech & business 29 Jul 2025The "loicense" meme is no longer a joke in the UK. Sold as a law to "protect the children," the Online Safety Act has become a nightmare of state-level censorship and surveillance. From needing an ID for gaming to threatening Wikipedia, this is how the UK's insane overreach is fundamentally breaking the internet for everyone.
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Microsoft backtracking on The Outer Worlds 2 pricing
Games, tech & business 26 Jul 2025Microsoft tried to charge a ridiculous $80/£70 for The Outer Worlds 2, and with what transpired in recent months; not surprising they're backtracking.
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RIP Arkane Studios, I'll miss them...I guess?
Games, tech & business 16 Jul 2025Everyone blames Redfall for the fall of Arkane Studios, but the truth is, the studio was dying long before. Lets take a look back at Arkane's entire history, from the breakout success of Dishonored to the commercial failures of Dishonored 2 and Prey.
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Final Fantasy XVI and its (Nonexistent) Cultural Impact
Games, tech & business 15 Jul 2025An autopsy of Final Fantasy 16's nonexistent cultural impact. This isn't a review but a deep dive into why FF16 flopped commercially, vanished from memory, and how its entire philosophy was exposed as a failure by the success of Baldur's Gate 3.
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Fired by Microsoft? There's an AI for That
Games, tech & business 6 Jul 2025Microsoft is firing thousands while Phil Spencer boasts about success. The truth? Game Pass growth has stalled, their '62% revenue growth' is a financial illusion built on the Activision deal, and the core Xbox business is stagnant. Lets take a look into this shitshow.
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Ohh, Ouch, Anthropic
Games, tech & business 8 Jun 2025Anthropic got caught red-handed stealing data.
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Google 250 plan
Games, tech & business 21 May 2025What? Someone has to pay for all those "free" subs.
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£200 plans
Games, tech & business 13 Apr 2025Silly £200 plan from Anthropic.
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People Like Japanese Games Because They're... JAPANESE?!
Games, tech & business 2 Apr 2025Truly shocked at this revelation!