Tag: Sony
8 posts tagged Sony.
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A $3.6 billion USD company
Tech & Industry 25 Jun 2026After a decade of unhinged mismanagement, Bungie is firing half its staff. Destiny 2 is over, and Marathon's disastrous Season 2 proves Sony bought a flop.
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Another AAA live-service crown jewel from Sony, everybody
Tech & Industry 16 Jun 2026Marathon just had its Season 2 free week and the SteamDB numbers are pathetic. Sony and Bungie are watching their big-budget live service walk off a cliff.
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The long overdue death of Destiny 2
Tech & Industry 25 May 2026Sony is officially pulling the plug on Destiny 2. Between a massive $765 million write-off, clueless developers, and a delusional playerbase, Bungie had this coming.
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Sony just dropped a 765 million Bungie bomb and pivoted to AI
Tech & Industry 9 May 2026Jim Ryan bought Bungie for $3.6 billion and bailed. Now Sony is eating a massive impairment loss while pushing generative AI to distract angry investors.
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The Jim Ryan era was the worst thing that happened to PlayStation
Tech & Industry 22 Apr 2026Jim Ryan squeezed gamers for every penny while greenlighting endless live-service failures. Lets look at how his spreadsheet mentality set the industry back a decade.
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The Phantom Audience Fallacy: How Ghost of Yōtei Stalled the IP
Tech & Industry 15 Feb 2026Why has Ghost of Yōtei stalled at 3.3 million sales? Sony’s refusal to announce a 5 million milestone in their Feb 2026 Q3 report confirms the drop-off. I take a look at how chasing the 'Phantom Audience', the Erika Ishii controversy and shallow writing alienated the core demographic. A breakdown of the ROI trap and how Sucker Punch damaged the IP's future for a quick profit.
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Bungie's upcoming Marathon is walking off a Cliff
Tech & Industry 12 Feb 2026With ARC Raiders dominating the extraction shooter genre, Bungie's upcoming Marathon faces an impossible battle. The £35 price tag, poor timing, and abstract design spell disaster for Sony's investment.
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I Just Watched - Venom: The Last Dance
Tech & Industry 15 Nov 2025The billion-dollar, brain-eating trilogy is finally over. Venom: The Last Dance is here to cap off Tom Hardy's chaotic double-act that critics hated and audiences paid to see. I just watched it.