Midori Superior Ceremonial Matcha

Bought this Midori Matcha for £24, and right off the bat, you can tell it's quality stuff for the price. The powder has that seriously vibrant green colour and super fine texture you want to see in good ceremonial grade matcha. No dullness here.

I prepare it as usucha, usually around 75C water with an electric frother. Taste-wise, it absolutely delivers on the fundamentals of quality Uji matcha: it's smooth, has a pleasant umami kick followed by a gentle sweetness, and zero bitterness. Really clean finish.

So, quality isn't the issue. The thing is, it leans heavily into being balanced and smooth. While that's great, I honestly found the flavour profile a bit… safe. It has all the right notes, but none of them really sing or offer much distinct character. For the price, I was hoping for something a little more interesting or complex that would make it stand out. As it is, while definitely high quality, it doesn't taste remarkably different from other well-made, balanced Uji matchas.

Bottom line: If you want a reliable, smooth, easy-drinking Uji matcha that ticks all the quality boxes, this is a solid choice. It's pleasant and high-grade. But if you're specifically hunting for a matcha with a more complex, unique, or pronounced flavour profile, you might find this one a bit too straightforward.