Tag: EA
3 posts tagged EA.
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The Spicy EU AI Law: Why Publishers Are Scrambling Before August 2026
Tech & Industry 2 Jan 2026Noticed the sudden wave of bots defending GenAI in your favourite game subs? You aren't imagining things. The industry is in full damage control mode because of one specific date: August 2, 2026. This is the Doomsday deadline for the EU AI Act, a law that turns hidden GenAI from a cost-saving trick into a massive legal liability. From Tim Sweeney’s desperate astroturfing to EA’s internal panic, here is the full deep dive into why gaming CEOs are terrified of the inevitable "AI Slop" warning label, and why they are spending millions to gaslight you before it hits.
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The Problems with EA's $55 Billion Buyout
Tech & Industry 30 Sept 2025So, Electronic Arts is being taken private in a record $55 billion deal, and I'll say it now: this is a catastrophe for players and developers. Forget the corporate PR; this leveraged buyout saddles EA with $20 billion in debt and puts it in the hands of owners who care about one thing: profit. This is a breakdown of every single thing wrong with this deal.
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What's Going On with The Sims 4's New Expansion Monetisation?
Tech & Industry 13 Sept 2025Confused by the constant stream of expensive Sims 4 DLC? So am I. EA is releasing another full-priced £35 expansion less than three months after the last one. Here's a quick look at their new, aggressive monetisation plan and why it's a worrying sign for the franchise.