The tech industry is in frantic GenAI PR control
A new verified study of 6,000 executives proves Generative AI offers near-zero productivity benefits. Read why the tech industry is in frantic PR damage control.
- GenAI
- Industry
- AI First, Reality Last
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50 matches for “Industry”
The Jim Ryan era was the worst thing that happened to PlayStation
Jim Ryan squeezed gamers for every penny while greenlighting endless live-service failures. Lets look at how his spreadsheet mentality set the industry back a decade.
- Playstation
- Sony
- Industry
The Spicy EU AI Law: Why Publishers Are Scrambling Before August 2026
Noticed the sudden wave of bots defending GenAI in your favourite game subs? You aren't imagining things. The industry is in full damage control mode because of one specific date: August 2, 2026. This is the Doomsday deadline for the EU AI Act, a law that turns hidden GenAI from a cost-saving trick into a massive legal liability. From Tim Sweeney’s desperate astroturfing to EA’s internal panic, here is the full deep dive into why gaming CEOs are terrified of the inevitable "AI Slop" warning label, and why they are spending millions to gaslight you before it hits.
- GenAI
- EU
- Industry
- Laws
Manufacturing the Safe Bet: The Real Cost of Expedition 33
The Game Awards 2025 proved the industry values optics over art. A look at the Expedition 33 AA saviour lie, the hypocrisy of the sweep, and the cost of prioritising risk-averse prestige.
- Industry
- TGA
- Expedition 33
JRPG Tourists and the Whitewashing of a Genre: The Expedition 33 Problem
Watching the media froth over Clair Obscur: Expedition 33 is embarrassing. They are treating a derivative cover band like it saved the genre. This is the gentrification of the JRPG for critics who are too ashamed to play actual Japanese games. From the Shadow Hearts thefts to the blatant NieR cosplay, here is why this award sweep is pure industry whitewashing and why I am not drinking the Kool-Aid.
- Industry
- TGA
- Expedition 33
- JRPG
Non-Crucial: Micron Kills Consumer Brand to Feed the GenAI Grift
Micron is officially winding down the Crucial brand to chase the GenAI gold rush. Here is why this pivot is a manufacturing disaster for consumers, forcing us to pay an 'AI Tax' on hardware while the industry doubles down on a bursting bubble.
- GenAI
- Industry
- Micron
- Samsung
The AI apocalypse narrative arrived exactly when the hype needed it
AI extinction panic arrived right after Astra and Fable 5.1 failed to change much. Convenient timing for frontier labs now calling for a slowdown.
- Industry
- AI
- OpenAI
- Anthropic
Sony finally got Kojima back to espionage, then cancelled it while its first-party strategy falls apart
Sony cancelled Kojima’s Physint, rebooted Horizon’s live-service project and poured hundreds of millions into Wolverine. What exactly is the strategy?
- Industry
- Sony
- Xbox
Meta's very bad 2026 (so far)
Meta is burning through 2026 with a $17bn child-addiction settlement, privacy backlash, dead metaverse dreams and an absurd $145bn AI bill.
- Industry
- GenAI
- Meta
Nexon Q2 2026: ARC Raiders was a hit, therefore everything is replicable
Nexon says ARC Raiders is a “replicable strategy”. Given the huge pop, rapid decline and familiar monetisation cycle, perhaps it actually is.
- Industry
- Nexon
Heatwaves, droughts, dying crops, wildfires. Big Tech: more AI data centres, please
Record heatwaves, droughts and wildfires are already hammering Europe while Big Tech keeps demanding vastly more power, water and infrastructure for AI data centres.
- Industry
- GenAI
Amazon Games couldn't even hand in somebody else's MMO homework
Lost Ark and Throne and Liberty are being handed back as Amazon Games dismantles an MMO business built on huge spending and poor decisions.
- Industry
- Amazon
- MMO
- Gaming
Everybody gets an autonomous hacking AI! The trillion-dollar PR arms race
Everybody gets an autonomous hacking AI as OpenAI, Anthropic and Meta turn cyber incidents, bad containment and model hype into another PR arms race.
- Industry
- OpenAI
- Anthropic
- Meta
GenAI hyperscalers’ Q2 reports prove one thing: spending must go up
The Q2 2026 hyperscaler reports proved one thing with remarkable consistency: whatever these companies thought GenAI would cost, the answer is always several billion more.
- Industry
- GenAI
- Microsoft
- OpenAI
Tripwire monetised itself into a dead end
Tripwire built Killing Floor 3 around season passes, abandoned KF2, and trapped itself supporting a live-service sequel almost nobody plays.
- Industry
- Tripwire
Masayoshi Son is the premium GenAI clown
Masayoshi Son, GenAI’s premium clown, missed Amazon, sold Nvidia, tried to sell Arm and now bets $64.6bn on OpenAI while calling bubble fears blasphemy.
- Industry
- GenAI
- OpenAI
- SoftBank
The public benefit corporation that did ‘nothing wrong’ is paying $1.5 billion for ‘nothing wrong’
Anthropic has finally been ordered to fund its full $1.5 billion copyright settlement. The self-appointed responsible adult of AI still admits no wrongdoing, despite knowingly downloading millions of pirated books and keeping them anyway.
- Industry
- Anthropic
- GenAI
The Americans finally woke up from the SpaceXAI fever dream
SpaceXAI’s $2.68 trillion fever dream crashes back to Earth, exposing Wall Street hype, Musk worship, AI losses and a queue of diamond-handed bagholders.
- xAI
- Industry
- SpaceX
Bandai Namco with another flopper from a guaranteed IP
Following the Code Vein 2 disaster, Bandai Namco fumbles another easy win. Sword Art Online: Echoes of Aincrad features empty open worlds and exhausting, rigid gameplay.
- Bandai Namco
- Industry
Tokenmaxxing was the quickest reality check for out-of-touch corporate execs
Tech giants gamified burning millions of dollars on AI compute just to fake productivity. Here is a look at the absolute stupidity of the tokenmaxxing trend.
- GenAI
- Industry